Women Were Built for Private Market Investing.
This was a newsletter that challenged conventional wisdom, celebrated female investors, and sparked conversation across 225,000 inboxes.
225K newsletter subscribers
~60% average open rate
7 months of ongoing collaboration with an amazing and brilliant client.
Female investors are dramatically underrepresented in both public and private market investing. The space is historically dominated by male networks, male-skewed data, and insider narratives. The question this newsletter issue set out to answer: what if the bias isn't about ability, but about access?
My client's 225,000 subscribers needed more than just statistics on how women invest. They needed a complete story. One that felt urgent, empowering, and backed by real research. And delivered in the confident and knowledgeable voice their readership had come to expect every week.
The Challenge.
They deserve a seat at the table
My Contribution.
This was a true team effort. Analysts, the company owner, and the head of marketing all in the mix. My job was to be the voice that helped it land. Here's what I owned:
-
I dug into the data on female investor representation, behavioral finance research, and performance metrics. Building the backbone the story needed and finding the sources to back it up.
-
Transformed dense financial research into a narrative that educates, entertains, and moves. Each article opens the story of women’s investing experience even more. Profiling a key female investor leading the charge for access.
-
From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.